Social-Adjacent Platforms
Customers are on their phones — from online shopping to streaming their favorite episodes of The Office. While social media is one of the largest app categories on mobile devices, there are other options to engage your target customers on their cell phones and mobile/streaming devices.
SMS/Text
If you have a customer list or are looking to build one, an SMS campaign might be the best option. With prices around 1¢ per message, it’s a great way to create brand loyalists.
Amazon
Leverage the power of Amazon for your small business. We can help set up your Amazon store, write product descriptions and run ads for your products as an Amazon Ads Partner.
Airbnb
Are you a Superhost or are interested in Experiences for your business? Let us help you. We can capture and edit the photos necessary for your listing and write engaging, on-brand copy.
With over 200M monthly active users, Pocket is the leading bookmarking tool for customers. With several advertising options, you’re able to put your brand in front of an audience that is seeking long-form content.
Medium
100 million readers and counting — Medium is the go-to platform for user-generated articles, thought leadership pieces and branded content. Instead of a blog, consider leveraging the Medium platform for a more personal approach.
Roku
Reach your potential customers on a larger screen with targeted, local ads on the Roku platform. Roku ads are non-skippable and are ideal for generating greater brand awareness and consideration.
Hulu/Disney+
If you’re looking for a more unlimited streaming advertising platform, Hulu and Disney+ might be right for your brand. With several options from pre-roll to interactive placements, your 15-30sec spot can get prime placement.
this is cool, but so what?
What makes mobile and streaming advertising unique?
The short answer is: it spreads out your messaging and starts to tailor it to how people choose to consume your brand’s advertisements. Not everyone is on Instagram. Some people watch more TV than others. Some people don’t have a smart phone. These are all demographics that you can reach with SMS, mobile and streaming marketing.
If your company has already invested in video content, advertising on streaming networks is a great way to get the most bang for your buck and use the content you’ve already paid to create.
These look like major platforms; do I need to spend a lot of money to be effective?
No. The majority of these platforms’ cost is time — set-up, photography and writing. For platforms like Roku and Hulu, advertising starts at $500. SMS is solely dependent on how many people you’re messaging and frequency. Airbnb is free to set up, but will require ad spend on other platforms to be successful.
What parts of these campaigns can Social Burro help with?
About 95% of it, really. Depending on the needs of the campaign, we may contract a professional videographer, but we can write the radio spots, commercial scripts, profile set up and optimization and ads.