ABout Us
Frank Kecseti -- Founder,
Data & Analytics Director
gov@socialburro.com
828-808-9356
Alyson Kate Long -- Owner,
Content Director
ak@socialburro.com
828-808-9356
initiative
Turn your social media into an asset — not an afterthought.
Social Burro Inc. is a social media partnership specialized in helping small to medium sized businesses create value in their communities. Through our data-focused approach we manage your social profiles, increase brand awareness, implement paid ads, and support growth.
Social Media Campaign Support
● Facilitate budgeted ad spend for social media campaigns
● Content strategy & schedule to ensure high-performance campaign results
● A/B Testing for paid ads optimization
● Support market saturation strategy with concurrent messaging & targeting
SAM UEI:W1V9AR63MTM9 CAGE Code: 90Z25 ANID: AN11054145632 DUNS#: 087591519
CORE COMPETENCIES
Social Media Initiatives Supported:
Brand Awareness of Agency/Organization/Branch, Volunteer Enrollment, Recruitment, Market Saturation
Social Media Platforms Supported for Organic Content & Paid Reach:
Facebook, Instagram, Google My Business, LinkedIn, Spotify, Reddit, TikTok, Snapchat, Pinterest
Social Media Paid Ads Implementation & Management
● Highly-targeted campaigns designed to engage & incite action from a clearly defined audience
○ Targeting specifications include: geography, household income, gender, education level,interests, non-competitive complementary brand affinity, music interests, etc.
● Real-time ad spend management to address trends & improvements
○ Budget adjustments include: A/B testing outcomes, under-performing audiences/content, unsolicited target engagement, etc.
Social Media Audience Targeting & Engagement
● Market research & message optimization for core target(s) of campaign
● Curated hashtag bank to track & participate in relevant social conversations
● Real-time community conversations, follow-up & moderation
Social Media Reputation Management
● Customized negative comment escalation process
● Custom urgent response templates for moderation of reviews & profile comments
Social Media Trends Research & Content Planning
● Strengths, Weakness, Opportunities & Threats (SWOT) analysis that pinpoints existing market
● Action plan outline to leverage what’s currently performing best & take over share of voice in upcoming markets
● Identify collaboration opportunities with already-trending social brands/initiatives to increase relevance & trust factor with new audience(s)
DIFFERENTIATORS
● 298% revenue growth in year 2
○ (2022 projected 105% revenue growth)
● Principal business partners have 23 years of combined experience in marketing, advertising, content strategy & brand management
● Principal business partners have degrees in Advertising and extensive continued education in marketing, branding & data
● Private client portal for post editing & approval
● Private Double-Raid Server with secure, private asset library for brand elements & art
● Curated analytics reports & takeaways
● Annual Year-Over-Year analytics & trends
● Business is 55% woman-owned & operated
● Located in Brevard, North Carolina
● Accepts work throughout US
Frank Kecseti -- industry certifications:
● LinkedIn: Social Media Marketing & Advertising
● Hootsuite: Advanced Social Advertising
● Advanced Google Analytics
● Digital Brand Management -- Oregon State University
● Verified user for Identify Assurance Level 2 (IAL2)
Alyson Kate Long -- specialized experience:
● Created brand voices & strategy for 20+ SMBs
● Developed campaigns for traditional & digital media, including commercial scripts for broadcast and radio, web content, targeted & evergreen social content
● Brand Management Certificate — eCornell
Company Data
Facebook Verified Business for special ad categories (political, housing, credit & employment)
Trusted agency collaborations for:
● Branding
● SEO/SEM
● Web Design
● Audio/Video Production & Post-Production
● English-Spanish Translation for Written Content
Designated S-Corporation to ensure higher level of client protection.
5-Star Google rating with verified client reviews
NAICS CODES
● NAICS 519130: Internet Publishing and Broadcasting and Web Search Portals -- SIC 8999: Services, Not Elsewhere Classified
● NAICS 541613: Marketing consulting services
● NAICS 541810: Advertising agency consulting services
● NAICS 541611: Administrative management & general management consulting services
● NAICS 541618: Other management consulting services
NAPCS Code: 77 - 77101020404
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Implemented a low-budget
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campaign – candidate won
and spent 75% less than
her top challenger.